The Core Role of MEME in Web3 and Its Propagation Mechanism

MEME plays a central role in Web3 culture, quickly resonating within the cryptocurrency community through its unique dissemination methods and wide popularity. These often humorous and satirical digital images or concepts not only deepen the connections among community members but also become an important means of expressing opinions, emotions, and market trends.

MEME can cross language and cultural barriers and achieve widespread dissemination at a very low cost, thus playing an indispensable role in promoting awareness and participation in Web3 projects.

Recently, the performance of MEME coin in the market has attracted widespread attention. According to data from data platforms, the market capitalization and trading volume of MEME coin have shown significant growth, reflecting the popularity of this type of cryptocurrency and the high interest from investors.

For example, the BOOK OF MEME ($BOME) achieved over 1000% growth in a short period. The main reason behind this phenomenon is the large issuance and low price of MEME coins, making them an ideal choice for attracting funds during a bull market, as investors seek the possibility of high returns through small investments.

In addition, MEME coins often revolve around light-hearted and humorous themes, making it easy to spread quickly on social media, thus attracting more attention and participation.

1. The Transmission Mechanism of MEME

1. Social Media and Community Interaction

Social media platforms are key channels for the dissemination of MEME coins. Through Twitter, Reddit, Telegram, and others, project teams directly interact with users, share updates, hold events, and respond to community feedback. This interaction not only enhances the visibility of the project but also strengthens community cohesion, making the dissemination of information faster and more effective.

Bitcoin ($BTC), as the first cryptocurrency, primarily engages its community through social media platforms such as Twitter and Reddit. Members of the BTC community often share market trends, technical updates, and investment strategies, forming a robust information-sharing network.

For example, the r/Bitcoin subreddit on Reddit has over a million subscribers, and these users enhance the brand recognition and market influence of BTC through discussion and sharing, forming a strong community consensus and cohesion.

2. Viral Marketing

The viral marketing of MEME coins relies on highly shareable content, such as catchy slogans, amusing images, or unique concepts. This content is easily accepted by users and spreads rapidly across social networks, achieving low-cost yet efficient marketing, allowing MEME coins to gain widespread attention in a short period of time.

$AKITA utilizes the visual elements of Shiba Inu, which has a broad audience base in both the Web2 and Web3 worlds, and spreads rapidly through creative content on social media platforms.

For example, $AKITA community members created various MEME images and videos related to Shiba Inu, which were widely shared on platforms like Twitter and Reddit due to their humor and visual appeal. In addition, $AKITA further enhanced the effectiveness of its viral marketing by hosting online competitions and interactive events, such as the creation and auction of NFT artworks.

These activities not only increased the community engagement of $AKITA, but also attracted the attention of more potential investors, making $AKITA a hot MEME coin in the market in a short period of time.

3. Using Celebrity Effect

Using celebrity influence to promote MEME coins involves collaborating with influential public figures to share MEME coin information through their social media platforms, attracting fans' attention.

Create engaging content, such as challenges and live broadcasts, to increase user participation. Launch limited edition MEME coins or merchandise in collaboration with celebrities, and integrate charitable activities to enhance brand image. At the same time, monitor the effectiveness of promotional activities to ensure that the celebrity effect translates into actual market influence.

The popularity of $DOGE is attributed to Elon Musk's celebrity effect. Musk has mentioned DOGE multiple times on Twitter, calling it "the people's cryptocurrency," which has resonated widely with fans and the media. These tweets have not only enhanced the brand recognition of $DOGE but also sparked the creative enthusiasm of the community, resulting in a large amount of related derivative content.

Every time Musk mentions anything related to dogs on Twitter, the price of $DOGE rapidly skyrockets, becoming an iconic symbol of cryptocurrency culture.

4. KOL and Community Influence

Key Opinion Leaders (KOLs) play a crucial role in the promotion of MEME coins. Their recommendations and endorsements can significantly enhance the project's credibility and appeal. Additionally, the influence of the community should not be overlooked, as active community members can accelerate the dissemination of project information through word-of-mouth.

The $SHIB community has effectively increased the project's visibility by collaborating with multiple KOLs in the cryptocurrency field. For example, when a well-known KOL mentions $SHIB on social media, their large number of followers become interested in the project.

In addition, active interactions among $SHIB community members on platforms like Twitter and Reddit, through sharing trading experiences, creating MEME content, and participating in discussions, have further enhanced the project's appeal and credibility. This synergy between KOLs and the community has made $SHIB a hot topic in the cryptocurrency market in a short period, attracting a large number of investors' attention.

5. Wealth Effect

The price fluctuations of MEME often come with a strong wealth effect. When prices rise, new investors are attracted to the market, hoping to gain profits by participating. This effect not only drives further price increases but also expands the cultural dissemination of MEME.

Silly Dragon (傻龙) was launched by Solana founder Anatoly Yakovenko during Halloween 2023, and this direct support from the founder of a public chain adds trust and authority to the project, further driving its wealth effect.

$SILLY has shown significant market growth in a short period of time, reaching a market capitalization of 70 million USD in less than two weeks since its launch, with over 8,600 wallet addresses and an on-chain liquidity pool of up to 1.2 million USD. This rapid market growth is seen as a wealth effect, attracting more investors and traders.

6. Incentive Mechanism

The incentive mechanism is one of the important strategies for promoting MEME coin. Through methods such as airdrops, trading burn taxes, and lucky draws, the project team encourages users to hold and trade tokens, thereby increasing market activity and user stickiness, while also bringing more attention and discussion to the project.

$AIDOGE adopts a decreasing airdrop mechanism, where early participants can receive more tokens. This mechanism incentivizes users to join early, thereby increasing market competition and the initial demand for the tokens.

At the same time, a transaction burn tax mechanism has been designed, where each on-chain transaction incurs a 15% burn tax. A portion of this is used for ecological development, another portion is burned, and yet another portion is rewarded to liquidity providers and stakers as dividends. This mechanism increases the scarcity of the tokens, thereby enhancing their value.

7. Unique concepts and designs

The design of MEME coins is often closely related to their concepts, with unique visual elements and cultural meanings that make them stand out among numerous cryptocurrencies. This design not only increases the project's recognizability but also makes it easier for MEME coins to be shared and discussed on social media.

The concept of $BOME is "Book of MEME". This project was initiated by the Pepe MEME artist Darkfarm, aiming to create a gallery focused on the permanent storage and creation functions of MEME. BOME has attracted a lot of attention in a short period and spread rapidly on social media, with its market value significantly increasing in a short time.

The concept of "Book of MEME" is to combine MEME culture with blockchain technology, creating a decentralized platform to preserve and share MEME content. This project raised funds through a presale event and quickly attracted a large number of investors and community members to participate.

The rapid rise of $BOME showcases how MEME coins can quickly gain attention and value in the cryptocurrency market through unique concepts and designs, as well as active community participation.

8. Innovative and Easily Spread Topics

MEME coin projects usually combine innovative or easily spread topics to enhance their visibility. Whether it is MEME related to popular culture or references to social phenomena, these topics can spread rapidly within communities, evoke widespread resonance, and thus increase the project's market awareness.

$SLERF is a MEME coin based on the Solana blockchain that has quickly gained popularity due to its unique narrative and community involvement. The founder of $SLERF accidentally destroyed key tokens due to operational errors and subsequently launched a rescue operation to raise funds to compensate presale participants.

This initiative has received a positive response from the community and multiple exchanges, including support from well-known individuals and influencers. The price of $SLERF experienced significant volatility but was able to achieve a notable rebound in a short period, reaching new highs. Its narrative and market performance have propelled $SLERF to become the focus in the market.

2. How MEME Captures Emotions (Causes FOMO)

In the cryptocurrency market, the popularity of MEME coins is often closely related to their ability to capture and stimulate investor sentiment. FOMO (Fear of Missing Out) is a particularly intense emotional response that plays a key role in the dissemination and value formation of MEME coins. Below is a detailed explanation of how MEME coins capture sentiment, especially in triggering FOMO.

1. Viral spread on social media - Rapid dissemination leads to panic buying.

MEME coin has rapidly gained attention through viral spread on social media platforms. A tweet about a certain MEME coin or a discussion post on Reddit, if the content is engaging or entertaining, can be widely shared in a short period of time.

This method of dissemination not only increases the visibility of MEME coins but also creates a sense of urgency within the community, making people worry about missing the chance to participate in a potentially hot project.

The viral spread of $DOGE began with a tweet on Twitter by Elon Musk, calling it "the people's cryptocurrency." He has since mentioned Dogecoin multiple times, becoming its de facto spokesperson.

According to statistics, every time Musk mentions dog-related content on Twitter, the price of $DOGE significantly rises in the short term. Many investors, driven by FOMO, fear missing out on the rise and urgently join in to buy when Musk mentions dogecoin.

2. The promotion by the community and KOLs - Missing out on credible potential gains brings panic.

The community and key opinion leaders (KOL) of MEME coins play an important role in capturing sentiment. The endorsement or recommendation of KOLs can quickly enhance the credibility of a MEME coin, making community members feel the need to participate in order not to miss out on potential profits.

In addition, active discussions and the sharing of success stories within the community will also enhance the feeling of FOMO.

3. Price and Market Performance - The FOMO Triggered by the Wealth Myths of Bull Markets

The price fluctuations and performance of the market are direct factors that trigger FOMO. When the price of a MEME coin rises rapidly, investors worry about missing the opportunity to profit. The hype and news reports in the market further amplify this sentiment, leading more people to join the buying frenzy out of FOMO.

The price of Bitcoin has reached an all-time high of $70,000. This has given many users a signal that a bull market is underway, triggering FOMO feelings and causing many investors to rush to buy various spot assets to avoid missing out on further price increases in the bull market.

4. Marketing and Narrative Strategies - Hidden Wealth Opportunities Beneath Unprecedented Narratives

Successful MEME coin projects often employ well-designed marketing and narrative strategies. By telling engaging stories, MEME coins can create an emotional connection with investors, making them feel part of a larger narrative. This emotional investment further intensifies the FOMO sentiment, as investors do not