WOO COO Willy: The Prospects of Differentiated Strategies and the Integration of Decentralized Finance and AI

Recently, during Token2049 in Singapore, a media outlet interviewed WOO's Chief Operating Officer, Willy. In the face of fierce competition in the crypto market, WOO has chosen a path of differentiation through innovation, particularly by introducing unique features such as reverse copy trading in its newly launched social trading product, aimed at providing users with more flexible risk management and profit distribution options. In addition, WOO has demonstrated its commitment to promoting healthy market development through adjustments to its token economic model and improvements to liquidity solutions.

Willy emphasized simplifying DeFi operations by integrating AI technology, making it more acceptable to users and enhancing the user experience. He believes that the integration of AI and cryptocurrency should not remain just a conceptual hype but should become one of the driving forces for industry advancement. However, he also pointed out that the balance between centralization and decentralization faced when combining AI with the crypto world will be a major challenge in the future.

The following are the main contents of the interview:

Q: First, could you please briefly introduce yourself and the business layout of WOO?

Willy: I am Willy, the COO at WOO. WOO has two main products: WOO X and WOOFi, which are centralized and decentralized exchanges, respectively. The combined daily trading volume of both is approximately 700-1,000 million USD. WOO X focuses on social trading, targeting professional traders. WOOFi specializes in cross-chain swaps, supporting 11 EVM chains and soon to support Solana. Our decentralized contract trading has performed well in the past six months, with a market share of about 3%. The WOO token has been listed for over three years on mainstream exchanges.

I personally worked in the Web2 industry before, founding and selling two companies. After entering the crypto space, I got to know the founder of WOO through a friend's introduction, started collaborating, and gradually managed WOO's products and business, which has been for two and a half years now.

Question: What is the reason for WOO X to launch social trading products? What features and advantages do your products have compared to other CEXs?

Willy: When we develop products, we do not want to simply copy our competitors. We focus on user pain points and found that in social trading, which is a bilateral platform, lead traders face a lot of pressure. Many excellent traders are unwilling to lead trades due to the pressure of maintaining good performance 24/7. To address this issue, we introduced the "reverse copy trading" feature.

This feature not only provides more options for followers but also alleviates the pressure on leaders. Followers can make judgments based on market conditions and their understanding of leaders. Our goal is to provide traders with all the tools that can improve their win rate.

Q: What do you think is your competitive advantage in social trading?

Willy: First, there is the reverse copy trading function, which is our biggest differentiating factor. Second, we offer more flexible risk control, allowing users to make adjustments for different positions and set stop-losses, etc. Third, we have a fair profit-sharing mechanism to ensure a balance of interests between the signal provider and the copy trader.

Social trading differs from simple copy trading in that it incorporates more social elements and may evolve into a social game. These irrational social factors may affect trading decisions, but their long-term impact remains to be seen.

Q: Why has WOO recently locked about 20% of the supply of WOO tokens in the treasury?

Willy: We hope to position ourselves on the side with strong fundamentals, revenue, and a healthy token economic model in a polarized market. Through this initiative, we aim to reduce the inflation rate to below 4% by 2025. At the same time, we have set up smart contracts that will only release these tokens under specific conditions to convey our emphasis on fundamentals to the community.

Q: What measures has WOO taken to address the current liquidity challenges in the crypto market?

Willy: At WOO X, we collaborate with over half of the top 15 market makers and have implemented the DMM program. On WOOFi, we have made technical optimizations, such as supporting multi-chain SPMM. We have also worked closely with Orderly, leveraging its liquidity and technical facilities. We believe that the social trading feature will further enhance liquidity.

Q: Which sectors do you think will develop well? What is WOO's business focus and development direction?

Willy: Personally, I am optimistic about the three sectors of DeFi, AI, and Social. The importance of AI lies not in conceptual hype, but in how to simplify cryptographic operations and lower the entry barrier. In the future, the combination of AI and cryptocurrency may face controversies between centralization and decentralization.

In terms of social interaction, I believe that a new type of social form based on AI agents may emerge in the future. These AI agents possess their own wallets and trading capabilities, allowing them to interact with each other and form a new social ecosystem.

Q: What are the upcoming plans for WOO? What is your view on the market trends?

Willy: We will continue to improve the social trading features, enhance the DeFi trading experience, and strengthen cross-chain capabilities. We also plan to incorporate AI technology into trading products to simplify DeFi operations and provide traders with market intelligence.

Regarding market trends, I believe that technological innovation and product experience enhancement are key. If we can see continuous innovation, the market outlook will be more optimistic. Currently, the homogenized competition in the market is driving all parties to pursue differentiation and optimization, which may bring new growth opportunities. Ultimately, the development of the market still needs to return to fundamentals.