Web3 Experts: 100 Core Supporters Outweigh a Large Number of Inactive Users

At a recent Web3 industry event, an expert shared unique insights on growth strategies for Web3 projects. This expert pointed out that Web3 projects should focus on building a core community of 100 true supporters, rather than pursuing a large number of inactive users. This perspective is derived from Kevin Kelly's classic theory but has been cleverly applied to the Web3 field.

Experts further elaborated on incentive measures tailored for different user groups. For example, a testnet environment can be provided for developers, concept validation can be showcased for enterprise users, and action-based tasks can be designed for ordinary users. These strategies aim to stimulate user interest and engagement, thereby attracting early supporters of the project.

For Web3 projects that have already taken shape, experts recommend using multiple channels to expand their influence. This includes leveraging social media and the power of opinion leaders, organizing eye-catching events, seizing public relations opportunities, and collaborating with authoritative research institutions. These methods can help projects establish visibility and credibility among a broader audience.

This event is a two-day growth hacking camp that brings together representatives and investors from multiple projects that have achieved significant rise in the past six months. Participants engaged in in-depth discussions around key topics such as personal branding, marketing strategy development, community culture cultivation, organic growth realization, and how to attract and retain Web2 users. This event not only provides participants with a valuable platform for experience exchange but also offers new ideas and inspiration for the development of the entire Web3 industry.